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Odds moving in real time
Betting System Development

Sportsbooks built to take the bet,
not miss the market.

We build odds engines, in-play trading, risk tools and full sportsbook platforms — the infrastructure behind a book that prices fast, settles clean, and never blinks during a live match.

0msMedian odds update latency
0+Sportsbook & odds engines shipped
0%In-play platform uptime
0/7Trading floor monitoring
Book open · trading
// odds-engine · premier-leagueLIVE
Riverton FC — Dockside United78' · 2–1
1.85
3.40
4.20
Harlow Athletic — Kestrel Town54' · 0–0
2.10
3.05
3.60
Northgate — Amber RoversPre-match · 19:45
1.62
3.90
5.50
Bet Slip3 selections
Riverton FC — Home1.85
Harlow Athletic — Draw3.05
Northgate — Home1.62
Stake $50 · Potential payout$443.20
Odds APIsWebSocketsRedisKafkaPayments & KYCPostgreSQLKubernetesRisk EnginesLive Data Feeds Odds APIsWebSocketsRedisKafkaPayments & KYCPostgreSQLKubernetesRisk EnginesLive Data Feeds
What we build

Every part of a sportsbook, engineered as one system.

Odds, risk, payments and platform aren't separate vendors here — they're one architecture, so a price change on the trading side reaches the front end in milliseconds, not tickets.

odds-engine.core

Odds Engine

Real-time pricing built on live data feeds, margin models and automated suspension rules when a market moves too fast to trust.

$ odds sync --feed live --latency 180ms
inplay.stream

Live In-Play Trading

Sub-second odds streaming over WebSockets, with cash-out logic and bet acceptance that holds up under a goal-minute traffic spike.

$ stream connect --channel inplay
risk.rules

Risk & Trading Tools

Exposure limits, liability tracking and trader dashboards so your risk team can act on a market before it becomes a loss.

$ risk exposure --market all --live
payments.kyc

Payments, KYC & Wallets

Deposits, withdrawals, identity checks and responsible-gambling controls wired into a single wallet ledger, not three systems.

$ wallet verify --kyc tier2
platform.cms

Sportsbook Platform & CMS

The web and app front end punters actually use — bet slips, promotions, account history — built on top of the same live engine.

$ cms publish --market promo-nfl
affiliate.crm

Affiliate & CRM Systems

Referral tracking, tiered commissions and player lifecycle campaigns that plug straight into your acquisition funnel.

$ affiliate payout --cycle monthly
How a build actually runs

Four phases, from feasibility to a live, trading book.

This is the literal order every betting platform engagement runs in — architecture and compliance questions get answered before a line of the trading engine is written.

01

Discovery & Feasibility

We map your target markets, jurisdictions, data feed options and licensing constraints before any architecture is proposed.

1–2 weeks
02

Odds & Risk Architecture

Pricing models, margin logic and exposure limits designed and approved before the engine is built, not patched in after launch.

2–3 weeks
03

Build & Integrate

Engine, platform, payments and KYC built in parallel and integrated against live test feeds under real match-day load.

8–16 weeks
04

Launch & Trade

Soft launch on limited markets, trading floor monitoring live from day one, then a full rollout once limits hold under load.

Ongoing
What you actually get

A trading floor view, not a settlement report you read after the fact.

Every book we build ships with the same live view our engineers and your traders watch during a match — odds, exposure and latency, all in one place.

Gross gaming revenue — last 7 days USD

Exposure to limit live markets

0%
38% of daily limit Across all open in-play markets right now.

Bets placed by sport — today volume

Football
Basketball
Tennis
Cricket
Esports
FootballBasketballTennisCricketEsports

Feed-to-slip latency by region

EU West
120ms
US East
160ms
South Asia
210ms
MENA
140ms
Why operators trade on our platforms

Numbers pulled from live books, not a pitch deck.

0
Sportsbook & odds engines delivered
0
Millisecond median odds latency
0
Percent in-play platform uptime
0
Hour trading floor monitoring, every day
Thought Flare engineers monitoring a live sportsbook trading dashboard
// trading floor, not a support queue
How we're different

The engineers who built your engine watch it trade.

Most vendors sell you a white-label book and disappear once it's live. Ours doesn't — the same team that designed your odds and risk logic is watching the dashboard during kickoff, not reading about it in a Monday report.

  • Direct access to your engineering team
  • Custom-built, not a rebadged template
  • Live risk & latency monitoring included
  • Built for your markets and jurisdictions
Common questions

Before you book a call.

Do you handle licensing and compliance?
We design the platform to meet the requirements of the jurisdictions and licenses you hold or are pursuing — KYC, responsible-gambling controls and audit trails included — but the license itself is obtained through your legal counsel and regulator, not us.
Custom platform or white-label — which do we need?
White-label gets you live faster with less control over margin and product. Custom takes longer but you own the odds logic, the risk rules and the data — most operators who plan to scale choose custom once they've seen both.
Which data feeds and payment providers do you integrate?
We're feed- and provider-agnostic — we integrate the odds data suppliers and payment/KYC providers that fit your markets and budget, rather than locking you into one partner.
How is pricing structured?
Discovery and architecture are fixed-scope, quoted after the feasibility phase. Build runs as a milestone-based project, and live operation continues as a monthly trading-floor retainer.
Let's price your platform

Not sure if your current book can handle live match-day load?

Book a free platform consult — we'll walk through your odds, risk and payment stack and flag the fastest wins in one session.